It’s a podcast!

Back in 2012 and 2013, I was part of making a radical transparency ad campaign for McDonald’s called, “Our Food. Your Questions.” It was a good one! And… today, here I am being interviewed about it on the ADCC’s wonderful “Created” podcast. Hope I got the story right-ish?! Trying, also, in the process to acknowledge the many minds, hearts and hands that went into making it happen. Full interview here.

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How to build a big idea at Most Contagious, London