Things that are happening now-ish.
FCB/SIX is Ad Age’s Data/Analytics Agency of the Year
Photo is (left to right) me, Andrea Cook, Anna Percy-Dove and Tyler Turnbull. But, of course, the win belongs to our amazing clients and the entire SIX team – past, present and future.
Failing to win
Good little writeup in Strategy’s Creative Reportcard about how FCB/SIX is using agile-like working methods to get to better creative.
&Then Conference. Interview!
Nice chatting with DRUM Agency CEO George Weidemann at the &Then Conference Speakeasy booth in Las Vegas. On topic: Data, tech, creativity – and Grand Canyon metaphors.
Simple is bad
New writing over at Medium. Check it out. Simple is bad: How advertising’s simplicity bias is undermining diversity and killing creativity.
One Show. Four Pencils.
Congrats to the great client and team behind this work. Destination Pride picked up four Silver Pencils at the 2018 One Show.
New work: Real Smooth Moves
A smart little social campaign for McDonald's from the fertile minds of Tracy Wan (Copywriter) and Amy O'Neill (Art Director). I was the ACD. This is the case study.
Looking for better problems at the University of Toronto
The good people at Rotman Commerce asked me to speak with students about advertising. I hope this Einstein quote helped.